ABTT ISG Gold Member Theatre Plan Announce Mathew Smethurst-Evans as Managing Director
17 April 2026
Theatreplan has announced that ABTT Trustee Mathew Smethurst-Evans will be taking on the role of Managing Director, effective from April 2026, marking an important step in the company’s long-term strategic development.
Founded over 40 years ago, Theatreplan has evolved from a group of partners working together into an established SME with a diverse, international portfolio and an experienced, multidisciplinary team. Mathew’s appointment reflects a wider ambition for the next phase of the company’s growth, as Theatreplan continues to develop as forward-thinking consultancy working across a broad range of performance and presentation spaces.
Mathew brings 25 years of industry experience, from his early career as a senior sound engineer at the National Theatre, through touring large-scale musicals and live music productions, to more than 15 years in senior project leadership at Theatreplan. As one of Theatreplan’s three owners, alongside Dave Ludlam and Michael Atkinson, his appointment formalises the Board’s decision to establish a dedicated figurehead to lead strategic direction, business development and long-term positioning, supporting greater focus on future planning and sustainable growth.
Mathew commented, “I am excited to take on the role of Managing Director at this important moment in Theatreplan’s development. We see an opportunity to take our skillset and success in performing arts venues into adjacent markets within the education, corporate spaces, hybrid work environments, and stadia to further grow and develop our portfolio using our transferrable in-house technical skills.”
Dave Ludlam said, “Mathew’s appointment as MD represents a clear and deliberate step in strengthening Theatreplan’s long-term governance and strategic focus. His extensive operational and technical experience, coupled with his leadership experience within the company, positions him well to lead our continued development across both existing and emerging markets. The Board looks forward to working with him as he assumes this role and guides the business through its next phase.”
