ABTT and PLASA join forces for 2021 event

17 February 2021

The ABTT and PLASA, (the association for the live entertainment technology industry) are pleased to announce a collaboration that will bring the 2021 editions of both the ABTT Theatre Show and the PLASA Show under one roof from 5-7 September at Olympia London.For 2021 only, this partnership between the two established associations aims to reduce pressure on the exhibition calendar as the industry’s eco-system recovers from the impacts of the pandemic and will bring the broad sector together for one landmark event.

For this year only, this joint event will debut at Olympia’s largest hall, the Grand. The ABTT Theatre Show will run in its own defined space, retaining its own unique identity, and celebrating the ABTT’s 60th anniversary. The more spacious hall will also make room for more inspiring stands, more show features, and perhaps most importantly, extra aisle width for visitors to move around freely.

We are very excited to be able to work with PLASA. by consolidating the trade show calendar to a single date line both the ABTT and PLASA are confident they will deliver the most beneficial and supportive event for the sector.

Furthermore, to maintain industry energy and connection, the ABTT, which has been supporting the industry with online seminars over the past twelve months, will also be collaborating with PLASA Online from 10-14 May in hosting some sessions.

Robin Townley, CEO for the ABTT comments: “We are very much looking forward to joining forces with the PLASA Show this year to create a meeting place for the whole industry to get-together. The ABTT will have its own distinct area and will be creating the same friendly atmosphere that our visitors love about the ABTT Theatre Show. We look forward to seeing exhibitors and visitors, old and new, and to celebrating our huge 60th milestone.”

Peter Heath, Managing Director of PLASA comments: “With everything our industry has faced in the past 12 months, we have thought long and hard about how best to serve our exhibitors and visitors in 2021. We couldn’t be more pleased with our partnership with the long-serving and respected ABTT, who will bring their usual high standard of technical knowledge to PLASA Show this year, as well as our second PLASA Online this May. We are of course saddened that Leeds must wait another year, but we believe that our strategy for 2021 is absolutely the right thing to do while our industry recovers.”

With several months for the industry to re-open and regain its strength, the ABTT Theatre Show and PLASA Show partnership is anticipated to be the ‘come-back’ event for the live entertainment technical and production sector. To be the first to know when registration opens, you can register your interest at www.plasashow.com.

PLASA Online 2021 in collaboration with the ABTT will run from 10-14 May with an abundance of free specialist content. More information on how to register and watch the programme is coming soon.