Le Mark Dirty Rigger Women’s Trousers win design award
3 February 2020
Le Mark’s workwear brand Dirty Rigger, wins Audience Innovation Award at CUE Show Rotterdam for their new ‘ladies crew wear’ line.
Le Mark start 2020 with an award winning result at the CUE Theatrical Show by winning the Audience Innovation Award for their all new range of fashion ‘crew wear’ women’s trousers.
The range was designed Jess Morris who originally joined Le Mark as an apprentice (who then went on to chair the Eastern Region YAAN) who took the new line from concept to design ,testing and full production.
Jess now Lead Designer for Dirty Rigger listened to ‘hard working woman’ from Le Marks worldwide entertainment industry customer base.
The global request was for a fashionable workwear trouser that was highly practical ,comfortable and affordable. Until Jess introduced the new line, working woman had no alternative but to buy and wear ‘small men’s’ sizes .
Jess worked closely with Le Mark Dutch partner RL Sales in Rotterdam to see the new line launched to the European market . So impressed with the quality and style of the new ladies trousers that the chose to submit them for the
Audience Innovation Award at the January trade show CUE. This gives every attendee the opportunity to vote for the most practical and innovative product seen at the show. Over three days the votes grew to see the Ladies crew wear stormed ahead.
Jess stated , “ I was absolutely thrilled with the product award, the global workwear market is valued at USD28.3 billion (2018) with the highest growth seen in stylish durable clothes for working woman! Women working ‘back stage’ in Theatre ,TV ,Movies and Rock Concerts continues to grow year on year, my design has had amazing feedback and praise selling out its first production run”