Who they are:
The Society of Independent Theatres is made up of venues with up to 300 seats enabling them to share marketing materials and audience data, as well as by recycling costumes and props.
SIT creates partnerships between its member venues to encourage tours of shows between them. This will extend production runs so that critics are more likely to review fringe shows and create publicity for the venues, according to the society’s board of directors.
What they do:
The key objectives of the Society of Independent Theatres are:
- To raise the profile of small/independent/fringe/pub style venues within the theatre industry and with the general public.
- To encourage the development of the performing arts within independent venues.
- To exchange information on theatre companies and suppliers.
- To exchange ideas and proposals for marketing, promotion and audience development.
- To provide a better understanding of employment laws relevant to our sector of the industry.
- To liaise with Equity and other organisations over issues affecting our industry.