The Power of Events, the not for profit organisation launched in 2023 to provide better understanding, respect and value for the UK Events Industry, is thrilled to announce the expansion of its UK Schools Engagement Programme with the launch of the London Hub, its largest region.

This unique initiative will connect thousands of young people with the dynamic world of events, providing insights, inspiration, and career pathways into the industry. As of July 2025 it will have engaged over 103,000 young people since its launch last year across over 400 school visits.

Call to Action

With ambassador registration now live on the Schools Engagement Programme portal (schools.thepowerofevents.org), industry professionals in the London region are invited to sign up and support the next generation of talent by volunteering as little as an hour to the initiative.

The first wave of school engagements will begin in September across the region, with the ambitious goal of reaching 50,000+ young people in the first year across London.

To kick off this exciting initiative, The Power of Events plans to invite event industry professionals in the region to an exclusive launch reception in early September in London with further details to follow.

This event will provide an opportunity to learn more about the programme and how to get involved as a volunteer schools ambassador, as well as network with the programme sponsors alongside the wider organisation’s supporters and partners.

The Power of Events is already operating in 6 regions – North West, East of England, Hertfordshire, Birmingham, South Coast and Edinburgh, with a projection of engaging over 150,000 young people across 450+ school visits by the end of 2025 with the London region also coming online.

Rick Stainton, CEO of The Power of Events, commented: “The launch of the London Hub marks a significant progression in one of our core projects, to engage and inspire young people across the UK about the diverse opportunities within the events industry. With the incredible support of our ambassadors and sponsors, we look forward to making a lasting impact across the capital.”

Get involved today!
Learn more and register as an ambassador at schools.thepowerofevents.org and be part of shaping the future of the UK Events and Theatre industry.