#WeMakeEvents campaign moves to next phase:  Stand as One

2 September 2020

On Friday, we let you know that #WeMakeEvents has evolved and moved into total independence, steered by a collective of industry trade bodies, including PLASA, businesses and freelancers who are all working together to ensure it receives as much awareness as possible. Now, it is launching the next phase of its campaign to call on the government for significant and immediate industry specific support. Now, we want to let you tell you a little more.

As you know, the response to #WeMakeEvents has been fantastic so far, including the collective Day of Action on 11th August with creative expressions across the country, including over 700 buildings lit up in red and other activities that culminated with 4,000 socially distanced event professionals lining bridges and the bankside of the Thames, expressing their need for support with the red alert theme.

The success of this initial activity has led to a global movement, with organisations from around the world coming together in a spirit of mutual support and solidarity.

This next stage in the campaign will be known as ‘Stand as One’ –taken from the newly released song and now campaign anthem, written and performed by Joe Bygraves, who has generously agreed to donate 25% of the money made from the track to #MakeItBlue UK to be distributed to relevant mental health organisations. Further action is planned to call for financial support to be extended for the freelancers and companies in this sector until they can safely return to work. The group will be announcing a number of creative activations to be held throughout the month, leading up to a #WeMakeEvents Global day of creative action on 30th September, with countries from New Zealand to Canada and across Europe joining in. More details to follow.

Today, the collective is calling on as many individuals who normally work in live events to come together and take part in Stand as One. To kick this off, the group has put together the following incentives:

1. Write to your MP

2. Share #WeMakeEvents videos on social media

3. Call someone you know

We’d like to say thanks again for everyone’s support and patience so far. It truly is appreciated. We have to keep building momentum and show just how devastating the obliteration of the live events industry in this country would be, not just to us, but to everyone. We need as many people as possible to get involved, so please reach out and take part in a campaign and let us all Stand as One together.

For more information about the campaign and how you can get involved visit:


#WeMakeEvents Linkedin

#WeMakeEvents Facebook

#WeMakeEvents Twitter

#WeMakeEvents Instagram

#WeMakeEvents YouTube